Intelligent Lead Processing

Hitfinity employs an Intelligent Lead Processing Model (ILPM) focused on delivering high intent leads. It begins with a filtering process to eliminate unwanted leads. Some campaigns may include an automated prescreening process

Quality is a result of our filtering process, and advertisers are the beneficiaries – but the process has only just begun.

The Hitfinity team will then begin our proprietary process of lead analysis. Performing this scrutiny will determine the source of optimal leads

The ILPM will also deliver to you, our advertiser, a unique set of key performance metrics focused on assisting you in improving lead handling


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To wade through the muck and the mire of lead generation, we take time to understand issues like compliance, restrictions, keywords, and, most importantly, your business goals.